The Second edition of the book Research Methodology: Concepts and Cases provides an updated,comprehensive and step wise understanding of the research processes with a balanced blend of theory,techniques and illustrations from a wide cross-section of business in India.This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers. The conceptual base has been provided in a comprehensive, yet simplistic way,addressing even the minutest explanations required by the reader.Every chapter is profusely illustrated with business problems related to all domains-marketing,finance,human resource and operations.