Author Archives: admin

The Future of Branding: Rajendra Srivastava

New ideas change the world. From social movements to scientific discovery the power of an idea is to reshape the world, who we are and how we live. Changes in the increasingly dynamic competitive environment require a focus on what should be done, not just what is currently done. The inspiration for this book is

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Research Methodology:Concepts and Cases by Deepak Chawla

The Second edition of the book Research Methodology: Concepts and Cases provides an updated,comprehensive and step wise understanding of the research processes with a balanced blend of theory,techniques and illustrations from a wide cross-section of business in India.This book makes no presumptions and can be used with confidence and conviction by both students and experienced

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Technology, Innovations and Economic Development by Robert E Evenson

Provides a fresh perspective to the ongoing debate on the core themes of development economics. This book, in honour of Robert E. Evenson, brings together diverse, yet interrelated, areas of innovations such as agricultural development, technology and industry while assessing their combined roles in developing an economy. Thematically structured, it covers innovation and economic development;

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